75% jump in Brits streaming a new deal on their broadband
- Cost of living crisis may be pushing more people to shop around for better broadband deal
- Previously, GoCompare research* found that more than a third of Brits have NEVER switched their broadband provider
GoCompare Broadband has seen a massive increase in its website traffic in the first two weeks of February, reporting a 75% increase in visitors to the comparison service compared to the previous two weeks.
Looking at the numbers compared to the same period in 2021, there has been a 30% increase in customers getting online to look for broadband deals, with fixed term broadband deals of 18 months or more proving more popular than ever.
Hannah Isitt, broadband expert from GoCompare, said: “The cost-of-living crisis is having far-reaching effects across the UK, and with energy, fuel and inflation costs all on the increase, it can feel like there’s very little that people can do to control their finances. But we are finding that this is driving more customers to search for alternative savings across all aspects of their lives.
“In particular, we’re seeing significant increases in people looking to fix the price of their broadband deal for a set amount of time, so they can budget properly. Some providers have also announced that they will be increasing their prices in line with inflation, with some bills increasing by nearly 10%, so this might also be having a knock-on effect for those looking to budget.”
Hannah added: “Our previous research found that a staggering 37% of those surveyed had never switched broadband providers. There are advantages to frequently shopping around and changing providers as they tend to price products to attract new customers rather than rewarding loyal ones.
“Key things to look out for are broadband speed, the monthly cost, whether the deal is fixed for a certain amount of time, as well as how well the providers customer service is.
“With many of us still working from home, there really is no excuse for having a bad broadband deal and service at your home.”
You can find out more about GoCompare’s broadband comparison and how to switch at www.gocompare.com/broadband/switching-provider/.
*Between August 6th and August 9th 2021, an online survey of 2,034 randomly selected Great British adults was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.1%. The results have been weighted by age, gender, region and social grade to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Great Britain. Discrepancies in or between totals are due to rounding.
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Notes to editors
GoCompare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.
It does not charge people to use its services and does not accept advertising or sponsored listings, so all product comparisons are unbiased. GoCompare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.
When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. It is this approach to comparing products that secured the company an invitation to join the British Insurance Brokers’ Association (BIBA) in 2008, and it is still the only comparison site to be a member of this organisation.
GoCompare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest and works with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.
GoCompare is part of Future Plc and is authorised and regulated by the Financial Conduct Authority (FCA).