Waving bye to the beach: staycations the most popular holiday choice for 2024

But nearly half of those taking UK trips will go without travel insurance

The word ‘holiday’ might bring up images of sandy beaches and vibrant cities abroad, but new research from Go.Compare Travel Insurance shows that holidaymakers might actually prefer visiting places closer to home.

When asked about the type of trips Brits are planning to take in 2024, domestic holidays proved the most popular - with a third (33%) saying they plan to forsake international travel and opt for a staycation instead. An additional 10% of people plan to go camping or caravanning in the UK, meaning more than 4 in 10 will be enjoying the British countryside this year.

Surprisingly, beach trips abroad came in second place - with 31% hoping for sand, sea and sun on their next holiday. 22% are instead opting for an international city break, while 11% are looking to travel long haul to more far-flung destinations.

However, while many have thought long and hard about their next holiday, not all have considered travel insurance - and this is particularly true for those taking UK trips. The research revealed that a third (33%) of those looking to enjoy a staycation or UK camping trip won’t have insurance, while a further 25% either aren’t sure, or hadn’t considered it. This could leave more than half of staycationers unprotected.

Rhys Jones, travel insurance spokesperson for Go.Compare, said: “While travel insurance is undoubtedly important for international trips, you shouldn’t disregard it for UK holidays as it offers several useful protections.

“Many don’t realise the scope of cover you can get with your travel insurance. Besides covering the cost of medical treatment - which you won’t need on a UK break - your policy could also help you avoid shelling out for lost or stolen baggage, and help avoid any accommodation fees you might be facing if your trip is cancelled or delayed.

Rhys added, “It’s well worth comparing different travel insurance policies online to get the cover you need at the best price. So, take a little time and see what’s available, then you can depart on your trip with peace of mind.”

For more information about travel insurance for UK travel, visit:


Contact Information

Rubie Barker

Notes to editors

Notes to editors

*These findings are from a study released by Sago between May 10th and 13th, among a random selection of 2,073 of GB adults ages 18+, of which 1,142 travelled abroad last year.

The results were weighted by age, gender, region, and ethnicity to match the population, according to Census data. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding. Excerpts from this release of findings should be properly attributed, with interpretation subject to clarification or correction.


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About Go.Compare

Go.Compare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.

It does not charge people to use its services and does not accept advertising or sponsored listings, so all product comparisons are unbiased. Go.Compare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.

When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. It is this approach to comparing products that secured the company an invitation to join the British Insurance Brokers’ Association (BIBA) in 2008, and it is still the only comparison site to be a member of this organisation.

Go.Compare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest and works with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.

Go.Compare is part of Future Plc and is authorised and regulated by the Financial Conduct Authority (FCA).

More information can be found here or here