Pokémon GO GO GO: Insurance experts warn Brits to check the value of their childhood collectibles
And insights reveals Brits could be insuring more than £2million worth of Pokémon
With Pokémon’s 30th anniversary coming up on 27th February, data from Go.Compare home insurance suggests fans of the Japanese franchise are realising that their childhood Pokémon cards could now be serious financial assets. And after news of break-ins at gaming card shops, insurers are warning Brits to get protected.
The experts at Go.Compare Home Insurance have analysed items declared on UK home insurance policies and found that policyholders have collectively insured more than £2,082,896 worth of Pokémon memorabilia.* This includes sealed booster packs and a number of rare first-edition cards, highlighting just how valuable these nostalgic items have become.
And Pokémon isn’t the only retro collectible that could have some serious value – the data also revealed that Brits could be insuring more than £4.5 million worth of Lego.* The figures are based on single specified items or collections that people have declared on their home insurance policies and include highly sought-after sets, such as the Ultimate Collection Series Lego Death Stars, valued at more than £3,000.
However, with Go.Compare's research revealing that almost one in three (32%) Brits do not have home contents insurance, experts are warning homeowners to ensure their belongings are adequately protected.**
Nathan Blackler, Go.Compare home insurance spokesperson, commented: "We all love the idea that an old childhood toy could one day be worth some money, and it's exciting to think about what could be hidden away in attics, garages or storage lockers. You may stumble upon an old collection that could be worth a fortune and what a nice surprise that would be.
"Our data shows that a niche item could be just as valuable as more conventional collectables such as jewellery, artwork and furniture - and with Pokémon cards, even more than a grand piano or a Chanel handbag.
"If you're lucky enough to have a card collection stashed away that's worth a lot of money, or if it's important to you personally, it's crucial to get adequate insurance. Home contents policies will cover you for a wide range of belongings, but anything worth more than the single article limit specified by an insurer, usually around £1,000, will likely need to be added separately as it won't be included in your standard cover."
To help make sure your valuables are fully protected, here are Nathan’s top tips:
- Get an up-to-date valuation - values can fluctuate, particularly for collectables influenced by market trends, and if you’re unsure about something's value, then it’s best to consult an expert so you get the cover you need.
- Check your policy - most policies have a single-item limit, often around £1,000, so check your polic,y and if you have any items above this threshold, you’ll need to get them listed separately or take out a separate policy. You can find out more about that here.
- Keep original packaging and certificates – if you are lucky enough to still have the original packaging, don’t throw it away. And if you’re buying these collectables now, a certificate of authentication can help prove their worth.
- Think about the value of the collection as a whole – and if you have a few items which might not be above the single item limit, but collectively are, think about the value of the total collection.
For more information on home and valuable insurance, visit: https://www.gocompare.com/home-insurance/jewellery-and-valuables/
Contact Information
Rubie Barker
Notes to editors
*Based on anonymised data from Go.Compare’s home insurance quote journey. The figures reflect information entered by customers who selected “Curios” in response to the question: “Would the policyholder like to cover any individual items worth £1,000 or more?”, including the descriptions and values provided for those items, between 1 September 2024 and 31 August 2025.
**The research was conducted by Censuswide, among a sample of 2,000 UK Nationally Representative Consumers. The data was collected between 09.07.2025 - 11.07.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
For further information please contact: Go.Compare@fdcomms.co.uk
About Go.Compare
Go.Compare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.
It does not charge people to use its services and does not accept advertising or sponsored listings, so all product comparisons are unbiased. Go.Compare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.
When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. It is this approach to comparing products that secured the company an invitation to join the British Insurance Brokers’ Association (BIBA) in 2008, and it is still the only comparison site to be a member of this organisation.
Go.Compare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest and works with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.
Go.Compare is part of Future Plc and is authorised and regulated by the Financial Conduct Authority (FCA).
More information can be found here www.gocompare.com or here https://www.futureplc.com/brands/.