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GoCompare announces the winners of its inaugural insurance awards

GoCompare announces the winners of its inaugural insurance awards

19th July 2021- GoCompare has today announced the winners of its inaugural Insurance Awards, which have been designed to recognise the insurance companies who provide their customers with standout products and great service.

Covering car, home and van insurance, the GoCompare Insurance Awards have looked at the insurers who have stood out as helping their customers better protect the things that are important to them. 

As well as polling thousands of GoCompare customers, companies were judged on customer reviews, claims processes, complaints feedback industry data from Defaqto and GoCompare’s own data.

The judging process started on the 30th June, with a shortlist compiled for the panel of experts to judge, including:

  • Grace Gausden, Senior Reporter, This is Money
  • Vicky Shaw, Personal Finance Correspondent, PA Media
  • Brian Brown, Consumer Finance Expert Defaqto
  • Ian Rowlands, VP of Partnerships, GoCompare

And the winners for each category are: 

Car Insurance

Best overall car insurance provider 

WINNER: Admiral 

Highly Commended: Churchill 


Product of the year 

WINNER: John Lewis 

Highly Commended: MoreThan


Making Insurance easier 

WINNER: Ticker 

Highly Commended: Yoga


Home Insurance

Best overall home insurance provider 

WINNER: Policy Expert 

Highly Commended: Halifax


Product of the year 

WINNER: LV Select 

Highly Commended: Rias


Van Insurance

Best overall van insurance provider 

WINNER: Admiral

Highly Commended: AXA


Lee Griffin, CEO and Founder at GoCompare said: “After a successful judging process and exceptional examples of companies going that little bit further to help better protect their customers, we are delighted to announce the winners of the first GoCompare Insurance Awards. 

“We had a great selection of judges on the panel, including personal finance journalists and policy experts from Defaqto, as well as our own in-house product experts. Each was able to bring their own areas of expertise from the four corners of the insurance sector to help decide on the winners, so we were able to paint a fair picture across the board. 

“As a comparison site, we have always seen ourselves as a consumer champion in the insurance sector through making policy information clearer and more accessible so that our customers can be better informed about their insurance cover. 

“As well as polling thousands of our customers, the awards used a wide range of information to understand how insurance companies are delivering for their customers. It was great to hear to see so much healthy debate between the judges and I would like to say a huge congratulations to all the winners on their achievements this year.”

Brian Brown, Consumer Finance Expert at Defaqto, adds: “It is encouraging to see the ways in which insurers are innovating and developing their products to respond to customers’ changing needs. At Defaqto, our experts have been analysing financial products for 25 years and we look at the facts, not opinions, when rating them. A good insurance policy should provide the cover that the customer needs at the time they come to claim – after all, that is what you buy it for. We understand that people don’t want to read all the terms and conditions, which is why we do it for them. 

“These new awards from GoCompare see some of the established names wining categories, as well as some newcomers to the market. It has been really interesting to work with such a strong panel of judges on these inaugural awards. Congratulations to the winners, they all deserve it.”

For more information about the awards, please visit: https://www.gocompare.com/insurance-awards/


For further information please contact:

Lynsey Walden – Lynsey.walden@gocompare.com

Kath Chadwick - kathryn.chadwick@gocompare.com

Or call us on 01633 654055 or 02920 020360.

Keep up-to-date with GoCompare on Twitter; @GoCompare

Notes to editors

About GoCompare

GoCompare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.

It does not charge people to use its services and does not accept advertising or sponsored listings, so all product comparisons are unbiased. GoCompare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.

When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. It is this approach to comparing products that secured the company an invitation to join the British Insurance Brokers’ Association (BIBA) in 2008, and it is still the only comparison site to be a member of this organisation.

GoCompare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest and works with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.

GoCompare is part of Future Plc and is authorised and regulated by the Financial Conduct Authority (FCA).

More information can be found here www.gocompare.com or here https://www.futureplc.com/brands/.


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