Garden gnomes not actually a property turn-off for most UK adults, Go.Compare research finds
Brits appear to be warming to the charm of garden gnomes, with new research from Go.Compare revealing that just 6% of people would be put off renting or buying a property if they spotted the mythical garden figures during a viewing.*
The findings come as garden gnomes are back in the national spotlight after the Chelsea Flower show has made a one-off decision to ease the banning of gnomes for the first time since 1927 to help raise funds for school gardening.
While the lawn ornaments appear to be enjoying a revival, the research suggests that practical property concerns remain far more influential when it comes to making decisions about a potential home.
According to the research, the biggest turn-off for prospective renters and buyers is damp smell, with more than half of UK adults (51%) saying it would put them off renting or buying somewhere. Noisy neighbours are next in line with 48% and lack of parking is third at 36%.
At the other end of the scale, cosmetic features appeared far less likely to deter people. In fact, a brightly coloured front door ranked as the least concerning feature, with only 4% saying it would put them off a property.
Nathan Blackler, spokesperson at Go.Compare Home insurance, said:
"Gnomes have often been seen as a bit of a marmite garden feature, but with them back in the spotlight and only a very small number of people saying they would be put off by them, they seem to be enjoying a rise in popularity.
"When people view a potential property, the things that matter most are still the practical issues that could impact everyday life or potentially cost money to put right. Damp problems, disruptive neighbours and parking limitations can all have a significant effect on long-term satisfaction with a home.
"And while a garden gnome may not raise eyebrows, protecting your property and belongings should always be a priority. Whether you're moving into your first rented home or purchasing a property, using Go.Compare to compare insurance options can help make sure you find the cover that works for you and your budget."
Nathan also shared some top tips for renters and buyers when viewing a new property:
“Look beyond first impressions
Fresh paint and carefully arranged furniture can help a property look attractive, but it’s important to check for warning signs including cracks, damp patches, mould or unusual smells.
Visit at different times if possible
Neighbourhoods can feel very different depending on the time of day. Revisiting can give you a better sense of traffic levels, noise and parking availability.
Test the practical details
Check mobile signal, inspect water pressure, open windows and doors, and take note of storage space and natural light.
Pay attention to the surrounding area
Look beyond the property itself and consider local amenities, transport links and the condition of nearby homes.
Think about protecting your new home
Whether you’re buying or renting, having the right insurance in place can help protect the things that matter most. Comparing options can help ensure you have cover suited to your circumstances.”
//ENDS//
Contact Information
Rubie Barker
Notes to editors
*The research was conducted by Censuswide, among a sample of 2001 UK Natrep (aged 18+). The data was collected between 08/05/2026 - 11/05/2026. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. We adhere to the MRS Code of Conduct and ESOMAR principles
For further information please contact:
Front Door Communications at go.compare@fdcomms.co.uk
Keep up to date with Go.Compare on Twitter: @GoCompare or you can call 02920 020360
About Go.Compare
Go.Compare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.
It does not charge people to use its services and does not accept advertising or sponsored listings, so all product comparisons are unbiased. Go.Compare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.
When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. It is this approach to comparing products that secured the company an invitation to join the British Insurance Brokers’ Association (BIBA) in 2008, and it is still the only comparison site to be a member of this organisation.
Go.Compare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest and works with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.
Go.Compare is part of Future Plc and is authorised and regulated by the Financial Conduct Authority (FCA).
More information can be found here www.gocompare.com or here https://www.futureplc.com/brands/.