Forget self-drive cars - parking sensors top list of most wanted driver aids: Parking

11 September 2018, 09:45

Forget self-drive cars - parking sensors top list of most wanted driver aids

Drivers also shun in-car WiFi and hands-free text reading

With the dash for new September registration plates underway, research commissioned by GoCompare Car Insurance reveals that the driver assist feature that most new car buyers will be after is…  front and rear parking sensors.* 

Parking sensors top this year’s new car driver aid top 10 with 65% of drivers saying they would be prepared to pay extra for the feature.  The survey of over 2,000 drivers, revealed that parking was definitely paramount when they are looking for a bit of technological assistance, with self-parking technology also making the list. 

Other popular features include in-car technologies designed to make driving safer such as tyre pressure warning systems, lane departure warning and braking assist, as well as those which make driving easier including automatic windscreen wipers and headlamps and electric seats with a memory function so at the press of a button, drivers can return their seat to their ideal position after someone else has driven their car.             

However, it seems that UK drivers aren’t quite ready for fully self-driving cars just yet with only 13% saying that they would pay good money to add the feature to their next new car. 

Rank

Top 10 driver aids and optional extras

%

1

Front and rear parking sensors

65

2

Tyre pressure warning system

58

3

Automatic headlight sensors

45

4

Automatic windscreen wipers

44

5

Braking assist

42

6

Cruise control

34

7

Lane departure warning system

31

8

Remote climate control

23

9

Driver memory adjustable car seating

21

10

Self-parking technology

20


Other features which didn’t quite make it into the top 10 include in-car Wi-Fi hotspot (16%) and hands-free text reading (12%).

Commenting on the research findings, Matt Oliver, from GoCompare Car Insurance said, “Our research clearly shows that despite the availability of potentially more exciting driver aids, parking is the issue that drivers want technological help with.  According to Driver and Vehicle Standard Agency data reverse parking is one of the main reasons people fail their driving test, so it’s perhaps unsurprising that technology which makes reverse and parallel parking easier is so popular with drivers**.

“In recent years the size of cars has grown considerably – both in width and length, while the average size of parking spaces hasn’t changed – making parking even more of a challenge.”

“As far as insurance is concerned, we aren’t yet seeing a reduction in premiums for driver assist technology.  It’s still relatively early days and insurers need to build up a body of data on how effective the new technologies are in reducing accidents and claims’ costs before they are able to decide on whether they warrant a discount.”

-Ends-

For further information please contact:

Anders Nilsson, Martyn John or Louisa Marsden at GoCompare on 01633 654 054 / 01633 654 725 / 01633 655132.

Gordon, Jason or Liz at MAW Communications on 01603 505 845

Keep up-to-date with GoCompare on Twitter; @GoCompare

Notes to editors

*On the 14 August 2018, Bilendi conducted an online survey among 2,006 randomly selected British adults who are Maximiles UK panellists.  The margin of error-which measures sampling variability-is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and regional data to ensure samples representative of the entire adult population of United Kingdom. Discrepancies in or between totals are due to rounding.

** DVSA March 2017 - top 10 reasons why people fail the British driving test.

About GoCompare

GoCompare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs.

GoCompare does not charge people to use its services, and it does not accept advertising or sponsored listings, so all product comparisons are unbiased. Gocompare makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site.

GoCompare does not sell its customers’ data.

When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. GoCompare has remained dedicated to helping people choose the most appropriate products rather than just the cheapest, and has teamed up with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.

GoCompare is the only comparison website to be invited to join the British Insurance Brokers’ Association (BIBA) and is authorised and regulated by the Financial Conduct Authority (FCA).

For more information visit www.gocompare.com and www.gocomparegroup.com

Contact information

Gordon Maw

gordon@mawcomms.co.uk